Japanese sports merchandise is next level
Japanese teams produce some of the most creative and high-quality sports merchandise in the world. From limited-edition uniforms to adorable mascot goods, the stadium gift shop is a must-visit — even if you're not a die-hard fan.
Must-buy items
Towel muffler (taorumafu)
The essential Japanese sports accessory. A long, thin towel with the team design that you wave during cheering. Costs ¥1,500-3,000. Every team has one, and it's the most popular souvenir.
Replica uniform
Japanese team uniforms are beautifully designed. ¥7,000-12,000 for a replica. Many teams release special limited-edition designs for summer, holidays, or collaborations.
Mascot goods
Japanese team mascots are adorable and have their own merchandise lines — plushies, keychains, snacks, stationery. These make perfect gifts.
Where to buy
Official team shops are located inside and outside every stadium. They open when the gates open and close about 30 minutes after the game ends. Online team stores also ship internationally, but stadium-exclusive items can only be bought at the venue.